Living Ink Design

Skills and Experience

Summary

With 20+ years as an in-house graphic designer, I’ve tackled just about every type of project you can imagine—presentations, branding, reports, digital graphics, print materials, and everything in between. Along the way, I’ve mastered the art of creating templates and tools that help non-designers navigate the corporate world with ease and confidence. I have developed innovative, cross-platform creative and marketing solutions for global retail brands and diverse public/private sector clients, and have proven expertise executing traditional print and digital experiences that drive measurable engagement.

Career Highlights

Led the visual design and asset management for a nationally distributed health magazine across both its print edition and digital editions, published in both English and Spanish.

Extensive experience designing and producing dozens of annual reports, field reports, and procedural documentation, delivering clear, accurate, and well-structured content from concept through final execution.

Executed comprehensive brand identity and marketing initiatives to unify visual design and voicing across all consumer touch-points.

Reduced outsourcing costs and improved speed-to-market by building and launching an in-house photo studio for C&J Clarks America.

Increased campaign performance by using analytics to inform creative direction for over 350 annual email campaigns.

Supported end-to-end design workflows including prototyping, user testing, and quality assurance to ensure accessibility compliance and brand alignment.

Skills and Expertise

  • Art Direction and Creative Strategy
  • Branding and Identity
  • Print and Digital Layout
  • Visual Storytelling
  • Accessibility
  • Omni-Channel Campaign Development
  • High-Volume Asset Production
  • Cross-Functional Collaboration
  • Design Systems

Tools and Platforms

  • Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc)
  • Microsoft 365 (Word, Excel, PowerPoint, OneDrive, etc)
  • HTML/CSS and frameworks
  • WordPress, Squarespace, Wix
  • Project Management Systems (Basecamp, Monday, etc)
  • Canva

I’m adept at leading creative teams, collaborating across disciplines, and delivering high-impact ideas from pitch through production. Skilled at aligning design vision with business objectives while embracing emerging technologies, cultural trends, and forward-thinking storytelling.

Contact Me
See my work