Streamlining presentation creation for a dynamic marketing firm*

Client Background

IdeaFactory was founded on the belief that bold ideas fuel lasting connections. Born from a team of designers, storytellers, and digital strategists, the agency thrives on crafting inventive campaigns that break conventions and spark conversation. From emerging brands to established industry leaders, IdeaFactory partners with clients who value fresh thinking and fearless execution, delivering marketing and social content that captures attention, drives engagement, and inspires action.

The Challenge

The team at IdeaFactory was spending too much time manually creating new presentations from the ground up for each pitch or presentation. Without a standardized template, branding inconsistencies crept in, and team members—especially non-designers—found it frustrating to piece together slides that aligned with their brand identity. No one had the bandwidth to create a fully functional template that worked across different team members’ needs.

My Solution

I designed slide templates tailored to IdeaFactory’s branding and workflow needs. I created options for both Google Slides and PowerPoint, accounting for each platform’s specific capabilities while ensuring maximum flexibility. The templates provided ready-to-use, aesthetically pleasing layouts that were easy for both designers and non-designers to work with, allowing them to create polished presentations without overthinking design decisions.

See select pages as a pdf

Results

Presentation creation time was cut by at least 50%, allowing the team to focus on more impactful work for their organization and clients.

*IdeaFactory is a fictional company created as part of a creative exercise.