Customer acquisition campaign for a national cellular company*

Client Background

EverClear Cellular is a national wireless carrier dedicated to delivering reliable, affordable mobile service with a focus on simplicity and customer care. Designed for users who value clarity over complexity, EverClear offers flexible, no-contract plans, nationwide coverage, and easy-to-understand pricing. The company’s mission is to keep people connected—whether at home, on the road, or across generations—through dependable service and friendly support. With EverClear Cellular, customers get modern technology backed by genuine, human-centered service.

The Challenge

The client needed a cohesive creative campaign that clearly communicated the value of its multi-line service plans. As a growing national carrier, EverClear needed to differentiate itself in a competitive market while highlighting a simple but powerful message—customers save more as they add lines and data. The campaign required a flexible design system and approachable tone that could translate across digital, print, and in-store platforms, emphasizing affordability without sacrificing credibility or clarity.

Digital Ad Campaign

My Solution

I developed a bright, energetic campaign built around the phrase “Get It Together.” The concept played on both meanings—encouraging customers to simplify their mobile plans while celebrating the savings and connection that come from being together. I sourced warm, relatable photography featuring diverse groups of people joyfully using their phones, creating a visual story of community and convenience. The result was an engaging, unified campaign that conveyed value, clarity, and the joy of staying connected.

Email Campaign

Results

• Increased brand awareness and engagement across digital and in-store channels
• Improved customer understanding of multi-line savings and plan flexibility
• Strengthened brand identity with a cohesive, upbeat visual and messaging system
• Boosted new plan sign-ups and multi-line plan conversions
• Enhanced perception of EverClear as a friendly, customer-first wireless provider
• Delivered consistent, scalable creative assets for ongoing marketing use

*EverClear is a fictional company created as a branding marketing exercise.