BridalVision Financial
Project Role: Senior Art Director
Scope: Branding, Marketing Collateral, Visual Design, Concept Design.
Summary: This growing financial advisory and accounting firm—specializing in clients within the bridal industry—is turning its focus toward customer acquisition in 2025.
To support that goal, I began by simplifying and restructuring the brand’s visual identity to better convey professionalism and capability. I refined the color palette, emphasizing the brand’s distinctive primary brand color to help the firm stand out while operating in a market saturated with minimal, white-dominated aesthetics.
BridalVision was preparing to launch an aggressive social media campaign and needed a cohesive set of branded templates to support a range of content. I designed a flexible suite of templates tailored to key content categories—including customer testimonials, educational tips, industry insights, and expert advice—ensuring visual consistency and brand recognition across all platforms.
The client also expressed challenges in sourcing lifestyle imagery that effectively represents both financial services and the bridal industry, while also communicating the firm’s unique value. To address this, I developed a series of image concepts that incorporate tools and artifacts from both professions. These visuals were paired with thoughtful, client-facing questions that speak directly to the common challenges faced by their audience—creating a bridge between visual storytelling and brand messaging.
To support BridalVision’s campaign launch at a national industry trade show, I designed large-scale event materials to create a strong brand presence. This included a full vinyl wall wrap that served as a striking backdrop for their booth, along with printed marketing takeaways that clearly communicated the firm’s services and value proposition.
As a premium giveaway, I also developed a custom deck of branded playing cards for booth visitors. Each card featured financial tips and insights and include evergreen contact details—serving both as a memorable takeaway and a long-term prospecting tool.
Living Ink Design 