A flexible and on-brand campaign concept that showcases company capabilities

Client Background

AAA Northeast is a member-based organization dedicated to keeping people safe and moving on the road and beyond. Serving millions across New England and parts of New York and New Jersey, the club provides 24/7 roadside assistance, travel planning, insurance, financial services, and automotive expertise.

The Challenge

Deliver a fully executed new-customer acquisition campaign concept for digital ads and a direct-mail piece to increase awareness on the breadth of services that AAA Northeast offers.

My Solution

“We’re with you at every turn” campaign

AAA is widely known for its roadside assistance but offers many more services and benefits including travel planning, insurance coverage, financial services, member discounts, car and driver services, and more. I utilized images and visuals that feature non-automotive aspects of life across the campaign, and that emphasized the concept of turning to playfully call-back to the campaign concept.